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#SayNoToMockStock

Details Matter

There are very few things more important to a disabled person than their equipment. Oxygen, food, medication... The right equipment is life altering.
Images that show actors smiling and cartoonishly posing in cheap hospital chairs or with thrift shop crutches are damaging to disabled people in a profound way, since most people can't discern the differences in wheelchairs. Normalizing modern adaptive equipment in marketing, while shunning damaging staged stock images will help disabled people in all aspects of life.
This is one of those times advertising can enable positive change AT NO EXTRA COST. The following images are all from the same stock collection, same search results and are the same price. Say no to mock stock.
They're easy to spot when you can see them side by side. The first three are actual disabled people in everyday chairs. The last 3 are mock stock. Some things to look for include the width of the chair itself. Wheelchairs are like ski boots, the tighter the better.

Also note the position of the legs, are they tidy with feet together, or all askew and gangly looking? Same with the arm position. Is it down and natural, or sticking out like chicken wings trying to reach past the high sides and wide chair. And note the seat - wheelchair users ALWAYS have a cushion. High backs make it hard to push and rental settings foot rests cause high knees with leg support.

Have you seen something that should be included in this section? An ad, a commercial? Add it here so we can let the advertiser and agency know #WeNoticed